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Never Settle, Never Done

Nike – Never Settle, Never Done

The challenge

Help create a campaign for the Women’s Euros 2022.

What we did

For years the world has talked about the history and growth of the women’s game, but as women’s football takes center stage this summer it’s time to celebrate the outrageous confidence and skill of women today and the girls that will change the game tomorrow. 

Directed by Valentin Petit and starring women from all levels of the game – including Lionesses Captain Leah Williamson, France’s Marie-Antoinette Katoto, Barcelona’s Alexia Putellas, Norway’s Ada Hegerberg, Magda Eriksson and Pernille Harder from Chelsea plus world-class freestyler Rocky Hehakaija and girls from grassroots teams across Europe – Nike’s newest film showcases the speed, technical ability and sheer quality in the women’s game which have never been higher. 

This summer represents a high watermark for women’s football – the aim of everyone invested in this game should be that it is simply the highest mark so far.

Never Settle, Never Done. 

 

The effects

Check back at a later date for results.

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