Create a new brand positioning for Marshalls.
What we did
During a time when consumers are tightening their belts and searching for ways to get more for less, Marshalls, one of the US’s leading off-price retailers, launched a new campaign revealing the exciting way it delivers high quality, brand name goods at amazing deals for its customers.
The work introduces the retailer’s new positioning with the tagline – ‘Get the Good Stuff’ – and underscores Marshalls’ longstanding commitment to delivering exceptional savings and value to its customers.
The repositioning kicked off with a film, directed by Keith Schofield and produced by Caviar London. The spot shows the hustle Marshalls’ buyers have as they travel the world in search of great deals.
Check back at a later date for results.