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Camden Town Brewery – A Telly Ad You Can Drink

The challenge

Create a campaign to help the people of Britain.

What we did

Camden Town Brewery has always pioneered pairing fresh thinking with fresh beer, which it’s demonstrating once again with its latest campaign – the world’s first TV ad you can drink.

It turns out that one in three Brits sorely missed sharing a beer with friends over anything else during lockdown, so in an effort to lift the spirits of the nation, Camden is giving away 90,000 free beers, which viewers can redeem, immediately, through their TVs to enjoy with their friends (at a distance).

To be in with a chance of winning fresh Camden Hells Lager delivered straight to their door, viewers can spot QR codes in the advert and scan them with their phone camera with 6, 12 and 24 packs to be won.

The campaign launches during the Champions League semi-finals in August and uniquely combines medium and message to create a category redefining idea.

The work builds on Camden’s love of design and brings together a variety of design styles from four of the freshest illustrators. The ad features an animated Camden Town Brewery and a mix of fictional characters inspired by the beer team. From Half Pint who flip flops between optimism and pessimism, to Pub Cat who identifies as 5% cat and 95% Glaswegian with a strange fascination of QR codes. All illustrations were created by Guy Field, Sophie Koko Gate, José Fatkinson and Bridget Meyne who hail from Blink’s  animation studio.

The effects

Check back at a later date for results.

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