Welcome to Optimism

TK Maxx has a website

Ever had one of those moments where you discover something so game-changing that the whole world stands still for a minute? That’s what finding out that TK Maxx has a website feels like.

We developed a stylish new campaign for the off-price retailer to tell the world all about its website, where you will find their signature Big Brands at Small Prices online.

The campaign launched with a hyperreal film, directed by Lou Escobar and produced by CANADA.

Pride window rallies against trans exclusion

Pride was born as a protest, and until we achieve equal rights for all in the LGBTQIA+ community – it will continue to be a protest.

One of the biggest controversies facing the community is the exclusion of trans people from the governments proposed ban on ‘conversion therapy’.

Instead of filling our window with rainbows for Pride, our LGBTQIA+ affinity group Ginger Beers is using this space to call for equal treatment of queer and trans people under the conversion therapy ban.

We are also donating to Mermaids in solidarity with our trans siblings.

All of the posters in our window (plus a sticker pack available on GIPHY) can be viewed and downloaded here.

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