Welcome to Optimism

Nike Home strikes gold at Cannes

Home, Nike’s celebratory campaign to mark England’s Lionesses winning the 2022 UEFA Women’s Euros, has proved pretty popular at Cannes – picking up four Lions across the festival! The work won two Gold Lions in PR, for Cultural Insight and the Travel and Leisure Sector and two Bronze – one for Design and another for Print and Publishing.

Piña Colada, anyone?

Today on the official start of summer, Malibu is shining a spotlight on the classic Piña Colada cocktail with a modern take on ‘Escape (The Piña Colada Song)’ from pop music and social media star Jax.

Malibu’s collaboration with Jax re-captures the 1979 classic’s summer spirit, originally made famous by Rupert Holmes, while reimagining the song for a modern audience. Blending ‘70s and ‘80s nostalgia against the backdrop of a Piña Colada-themed celebration, the film, directed by Drew Kirsch, embodies the essence of what it means to escape while still embracing the summer mindset that’s all about carefree fun, sunny optimism and doing what you truly love.