To turn around declining share by moving the food conversation, and Lurpak, beyond nutrition into the arena of cooking, preparing and eating.

We celebrated the joy that food brings to life, the importance of quality ingredients and what Lurpak adds to them. We brought this to life in an epic 60″ commercial which showcases the role of Lurpak in the making of the humble omelette. It was supported by impactful and provocative out of home ads.

The campaign boosted Lurpak sales to overtake Flora and become number one in Butter, Spreads and Margarine sales and to become the UK’s most valuable brand in this category.