Weave Your Magic
Weave Your Magic

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Ridiculous Possibilities
Ridiculous Possibilities

Stride – Mad Intense

The challenge

Launch the newest range of Stride Gum with a ‘Mad Intense’ campaign that captures the essence of the bold flavours consumers can expect from the collection.

What we did

Our latest work for Mondelēz International features a wild, outspoken, purple-hued character — known simply as ‘The Mouth’ — spreading the word about the Mad Intense, crunchy new selection of Stride Gum. Irreverent and fiercely fun, the spots feature off-the-wall characters, neon visuals, and eccentric animations that immerse consumers in a unique brand experience.

The trio of three, 15” TVCs is led by ‘The Strength Within,’ soon to be followed by the debut of ‘It’s Power Team’ and ‘Hey! Momma’s Home.’ The commercials are also part of an integrated media campaign that previously included a 24-hour Snapchat takeover by hip-hop mogul DJ Khaled, marking a fresh way to connect the brand with a captive social audience and key Snapchat influencer.

The effects

Recently launched, we’ll be keeping an eye on results to report on impact and effectiveness in the near future.

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