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Homesense – There’s No Place Like Homesense (Except TK Maxx)
The challenge
Accelerate brand recognition in a way that got new shoppers through the door.
What we did
As a sibling to successful brand TK Maxx, we created a campaign that highlights the success of Homesense as well as introduces consumers to a huge choice of quality homeware, décor, home accessories, and gifting at unbeatable prices. By cleverly referencing TK Maxx’s fame, “There’s no place like Homesense (except TK Maxx)” aims to raise awareness and drive consideration for Homesense.
Homesense operates the same successful business model as TK Maxx, offering quality homeware at savvy prices all year round – except in the case of Homesense, the whole store is uniquely dedicated to homeware, décor, home accessories and gifting. With millions of loyal TK Maxx shoppers, the new campaign introduces consumers to the world of Homesense where this huge choice of quality and branded homeware meets unbeatable prices.
We enlisted the talents of renowned conceptual artist Max Siedentopf to direct a series of stylish and tongue-in-cheek films, alongside a suite of stunning still photography by Maurizio Di Iorio to introduce Homesense to a wider audience.
And after all, what are siblings for?
The effects
Check back later for results.
