Too Good to Leave Behind
Browse projects
There’s No Place Like Homesense (Except TK Maxx)
Nike – A Beautiful Run with Eliud Kipchoge
The challenge
Champion the mentality of the greatest marathon runner of all time, to inspire everyday runners.
What we did
The everyday runner knows running is really hard. For every step forward there are a million reasons to give up.
Eliud is the only human in history to run a marathon in under 2 hours.But the GOAT of marathon running never talks about the tough parts of running. He makes things look easy, and that’s all down to his ability to reframe the hardest parts of the sport as beautiful.
He doesn’t aim for a fast race, but a beautiful one. And so our campaign platform was born – “Have a Beautiful Run”
The effects
Check back later for results.
