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Camden Town Brewery – Camden Heroes
The challenge
Thank our healthcare heroes.
What we did
Camden Town Brewery was on a mission to support healthcare heroes during the COVID-19 crisis the best way they know how – through beer.
We worked with Camden Town Brewery to help rebrand its classic Camden Hells lager to Camden Heroes, with all proceeds of every can sold, donated to charities supporting our healthcare heroes during this incredibly difficult time.
What’s more, all NHS workers will be able to claim a free six pack of Camden Heroes Lager by signing up to the Camden Web Shop, using their NHS email address and entering the code ‘HEROESFORHEROES’ at checkout.
The Camden Heroes Lager is its way of saying thank you to all the heroes out there and is available to purchase on the online shop from the 29th April.
The brand is also donating 20,000 cans directly to frontline staff at hospitals, ambulance stations and clinics in London as a direct ‘thank you’ for when staff clock off after their shift.
The effects
All three shipments of Camden Heroes sold out within the day they were released.
