Because No Reason

Chambord – Because No Reason

The challenge

Launch Chambord’s first-ever out of home campaign.

What we did

The summer season represents a key growth period for Chambord, the premium black raspberry liquer, and consumers are popping more sparkling wine than ever before, a core ingredient in the brand’s hero serve, the Chambord Royale. Our task was to raise mass brand awareness and drive trial of the cocktail.

We extended the award-winning ‘Because No Reason’ brand platform across striking print and digital 6-sheets and London Underground crosstrack ads, complemented by stand-out Routemaster bus wraps and high impact digital 48-sheet screens in Glasgow.

The campaign educated and inspired busy urban women, who are looking for upgrades on their daily routines, to actively choose a Chambord Royale by bringing to life the brand’s bold visual world of odd luxury.

The core OOH campaign was be complemented by wider ATL activity across digital and social media.

The effects

Recently launched, we’ll be keeping an eye on results to report on impact and effectiveness in the near future.

See other work