To create a new creative platform for TK Maxx.
What we did
Marking our 8th year of creative partnership with TK Maxx, we created a new brand platform that captured the essence of the retail brand’s unmatched deals: ‘There’s no deal like a TK Deal”.
Amid a cost-of-living crisis where people are cutting back on spending, we created a campaign to feed the desires of shoppers still searching for budget-friendly thrills and good quality items for themselves, their friends and families.
We wanted to highlight TK Maxx’s unique offering, the biggest brands at the smallest prices. Meaning that shoppers can always discover something affordable for everyone, all under one roof, in stores and online.
Directed by comedy king Jeff Low, the campaign’s hero film, ‘Everyone Knows’ showcases a diverse array of characters that know ‘there’s no deal like a TK deal’, Among them are four generations of shoppers, a chameleon, extraterrestrial beings, and a guest appearance from social media star Tika the Iggy—all beloved TK Maxx fans of course.
Check back later for results.