Encourage more people to consider, and ultimately purchase, Honda’s 2015 range of cars: the Honda Jazz, HR-V, Civic Type R and NSX.

The Honda range was born from Honda’s challenging spirit. We reflected this with comms which challenged the viewer – making them appreciate the joy of pushing their limits.

An emotive manifesto was delivered one word at a time, with the pace of the words increasing throughout the film, challenging the reader’s ability to keep up. The ad was intercut with glimpses of the 2015 Honda range, featured alongside ASIMO and Honda Jet.

Originally intended as a UK-only campaign, ‘Keep Up’ was quickly localised and launched by several other European markets including Germany and France.