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TK Maxx – Nail Christmas For Less
The challenge
Create TK Maxx’s Christmas campaign.
What we did
We worked with TK Maxx to create a Christmas campaign featuring a high-fiving heroine dancing through the streets as the whole town turns out in celebration of her present-buying success.
‘Nail Christmas For Less’ tells the story of Sam, who absolutely nails her seasonal gifting with TK Maxx. We meet Sam as her father congratulates her for all the incredible presents she bought and asks how she did it. Sam’s reply is simple: “Just went to TK Maxx”. Stunned, and impressed, her father offers up his hand and starts a chain of spectacular high fives (from people, presents, pets and even a postbox) which lead Sam through the town, to a soundtrack of Cerrone’s 1977 hit ‘Supernature’.
In a year when financial pressures will be front of mind for the whole country, the campaign shows that at TK Maxx you can find affordable and fabulous gifts for everyone, all under one roof.
The effects
Check back at a later date for results.
