Create Camden Town Brewery’s biggest marketing campaign to date, to grow awareness of full core range.
What we did
We worked with Camden Town Brewery to invite beer drinkers back into its illustrated beer world for its biggest campaign ever.
Running nationally over 21 weeks, the new work challenges beer lovers to look beyond their ‘usual’ and order a fresh pint of Camden Hells, Pale Ale or IPA, three of Camden Town Brewery’s core beers.
The campaign from the North London based brewery takes place in the mega colourful Camden beer world. It depicts the journey of a pub goer, voiced by comedian Sarah Levine, who is sucked into the illustrated brewery as they weigh up ‘the usual other one’ versus the ‘fresher than Hells one’ – surely it’s a no brainer?
The storyline unfolds as a talking river of beer, voiced by UK grime icon Jammer, takes our pub goer on a full brewery tour to show off just how fresh Camden beer is. From the squeaky clean beer tanks to the ice cold kegs, the talking beer river finally returns our drinker to the pub so they can make the fresher choice with a FRESH pint of Camden beer.
Teaming up once again with Camden’s pals over at animation studio Blinkink, director James Papper, plus illustrations created by Nahuel Bardi, the campaign invites viewers into the fun and vibrant world of Camden Town Brewery.
Check back at a later date for results.