Our latest work for Nike celebrates British athlete Mo Farah, with a large in-store installation featuring the running shoes that the Olympian uses, and that took him from winning two golds at the London 2012 Olympics to the two won at Rio 2016.

To celebrate the athlete’s renowned discipline and dedication, an inspirational manifesto alluding to Farah’s intensive training methods and personal sacrifices is also housed in the large, wall-like case.

The piece has been on show in Niketown London at Oxford Circus, before being gifted to the British Athletics Federation to find a permanent home.

Following the release of Motorcycle Ballet TVC earlier this month, we are introducing more work from TK Maxx A/W Ridiculous possibilities campaign.

The second TVC takes the TK Maxx proposition and puts it into orbit. Set in a Space Odyssey style space station, it centres on a female astronaut applying make-up in zero gravity who explains that because she discovered so many amazing affordable, big branded beauty items in-store, she was able to kit out the entire crew – which resulted in them asking her to join them on their mission.

The new Autumn/Winter campaign’s series of print ads also went live. TK Maxx reveals how the labels-for-less retailer’s combination of designer brands at outrageous prices can take shoppers even further into the world of Ridiculous possibilities.

The ads are being delivered across a fully integrated through-the-line campaign including print, outdoor, digital, social, mobile and PR.