Welcome to Optimism

LFC: Tell Us Never

Liverpool is unlike anywhere else in the world – a city and a club, with a healthy disregard for convention and expectation, that does things their own way and does what the world believes can’t be done.

To launch the partnership between Nike and Liverpool, we bottled this unique spirit, to show the world what it means to be Scouse.

TELL US NEVER (and it’s already done).

Sainsbury’s says ‘thank you’

We helped Sainsbury’s create a special campaign to thank every single one of its colleagues for stepping up and helping feed the nation.

The 30″ TVC is directed by Chris Boyle and produced via Private Island and is supported by online and print advertising campaign.

Special mention goes to all of the Sainsbury’s colleagues who stepped in to star in the film!