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Introducing our new campaign for TK Maxx, the second fully integrated campaign built upon the Ridiculous Possibilities brand platform includes two eye-catching TVCs shot in stunning, cinematic style.

The first TVC, starring world-renowned stunt rider Sarah Lezito, tells the story of a female TK Maxx shopper in a dress and leather jacket performing extraordinary yet grateful dance moves on the back of a high-powered motorbike. Accompanied by a pianist, the shopper explains how having fallen in love with the dress from TK Maxx, her attention was gripped by a designer leather biker jacket without the designer price tag, which in turn inspired a newfound passion for all things bike-related, her savings justifying the expense of her extreme new hobby.

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This is our second campaign for TK Maxx and it continues to showcase the exciting TK Maxx combination of big labels and small prices, positioning the retailer miles apart from a world of shopping predictability.

The ads will be delivered across a fully integrated through-the-line campaign including print, outdoor, digital, social, mobile and PR.

The campaign will continue with another equally cinematic TVC. Stay tuned.