Sainsbury’s has unveiled its new Christmas advert, a Dickensian epic which reveals the rumoured story behind one of Lapland’s most famous residents.

The film, which opens around the first ever Sainsbury’s store back in 1869, forms part of the brand’s 150th birthday celebrations, with ‘Helping make Christmas, Christmas since 1869’ sitting at the heart of the campaign.

Packed with Easter eggs, including a well-hidden return of last year’s breakout star Plug Boy, the film was directed by Ninian Doff and produced by Pulse.

The campaign was launched with a special Metro cover wrap.

This summer, Coca-Cola is launching a new campaign across Europe, created to spark memories of the magic associated with the feeling of taking that first sip.

The new campaign is led by a 60′ TVC which follows a woman enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends – all accompanied by a gigantic animated tongue.

The spot, directed by Ernest Desumbilais and produced by Iconoclast, is launching across Europe throughout summer, supported by out of home, digital experiential and PR.