Lurpak set out to create a plant-based product that lives up to the high quality and great taste that Lurpak is known for—using its long-term brand positioning as a key strength. For nearly 20 years, the brand has communicated that ‘Good Food deserves Lurpak.’ So we used Lurpak’s® credentials in taste and quality to its advantage and applied them to a category often challenged on these standards. Introducing “Crush Expectations” because ‘whatever you think about plants, think again.’ 

Read more about it via The Drum

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Fresh off his participation in the 2024 Olympic Games and following the announcement of his retirement, Tom Daley teamed up with Malibu to launch the “Don’t Drink and Dive” campaign in partnership with the Royal Life Saving Society UK. This campaign is the first of its kind in the category, designed to raise awareness about the dangers of drinking alcohol in or around water. As part of the initiative, we collaborated with Tom to release a limited-edition capsule collection from his knitwear brand, Made With Love, with all proceeds going to the Royal Life Saving Society UK.

The campaign also features a launch PSA, a series of films (links below), and floating out-of-home displays set to appear at water hotspots across the UK. Additionally, a wave of social and paid digital content will go live on both Daley’s and Malibu’s platforms to amplify the message.

Read more about it via The Daily Mail.