Salma Hayek takes the leading role in a series of tongue-in-cheek novela-inspired adverts as she encourages people to spice up their libations with the world’s number one coffee liqueur.

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By cleverly referencing TK Maxx’s fame, “There’s no place like Homesense (except TK Maxx)” aims to raise awareness and drive consideration for Homesense. To introduce Homesense to a wider audience, Wieden+Kennedy London enlisted the talents of renowned conceptual artist Max Siedentopf to direct a series of stylish and tongue-in-cheek films, alongside a suite of stunning still photography by Maurizio Di Iorio.

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