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Piña Colada, anyone?

Today on the official start of summer, Malibu is shining a spotlight on the classic Piña Colada cocktail with a modern take on ‘Escape (The Piña Colada Song)’ from pop music and social media star Jax.

Malibu’s collaboration with Jax re-captures the 1979 classic’s summer spirit, originally made famous by Rupert Holmes, while reimagining the song for a modern audience. Blending ‘70s and ‘80s nostalgia against the backdrop of a Piña Colada-themed celebration, the film, directed by Drew Kirsch, embodies the essence of what it means to escape while still embracing the summer mindset that’s all about carefree fun, sunny optimism and doing what you truly love.

QuickBooks’ cracking new campaign

Intuit QuickBooks is launching a new brand positioning campaign, helping to give peace of mind to small and medium business owners, via some massive fowl.

The new national TV campaign kicks off with a cafe owner who comes face to face with some scary suppliers, who just happen to be giant chickens. The nightmarish scene soon jumps into reality with the relieved business owner managing all of her financial needs with QuickBooks.

The 30 second TVC, directed by Ian Pons Jewell and produced by PROD CO, will air nationwide across the UK and will be extended with a new spot in the summer.