This summer, Coca-Cola is launching a new campaign across Europe, created to spark memories of the magic associated with the feeling of taking that first sip.

The new campaign is led by a 60′ TVC which follows a woman enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends – all accompanied by a gigantic animated tongue.

The spot, directed by Ernest Desumbilais and produced by Iconoclast, is launching across Europe throughout summer, supported by out of home, digital experiential and PR.