Welcome to Optimism

Christmas Song Smash

Christmas is the time of year when festive food, presents and games bring friends and family together and closer. Music also, like Christmas, has a unique ability to bring people together. This festive season, we’ve taken these two things to create a music themed game that guarantees to warm up your Christmas holiday.

Christmas Song Smash is a music guessing game that plays two of your favourite songs at once. Guess as many songs as you can in 2 minutes, the player(s) with the most correct guesses wins. The game plays a wide range of Christmas songs; from classics to your all-time favourite pop singers’ Christmas tracks. There are 7 music categories to choose from. The game can be played with 2+ players, but the more the merrier!

Christmas Song Smash app is available now on iTunes for free download.

Get yours now!

Christmas Song Smash

Merry Christmas from Wieden+Kennedy London.

Your ultimate sneaker destination

Last week saw the launch of “Your Ultimate Sneaker Destination,” AKA nike.com/sneakers. To launch it, we dropped a giant Nike sneaker box in the middle of Stockholm.

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Those lucky enough to be in the area could connect to the box via WIFI, letting them order and receive exclusive sneaks on the spot.

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To let people know the box was coming, we launched three films made entirely of stock footage. Each one showed the journey of the box falling from the sky in a different way.

Nasa-themed “Mission Control.”

Nature-themed “Call of the Wild.”

UFO-themed “Take me to your sneakers”

All films were entirely created using stock footage and post. Directed and animated by Chris Boyle at Private Island.

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