Welcome to Optimism

W+K World AIDS Day memorial

To mark World AIDS Day, our friends at Positive East have kindly lent us some very special quilts from their archives, made by people who lost loved ones during the height of the AIDS pandemic. You can see the display at our Hanbury Street agency window.

“The UK AIDS Memorial Quilt is a precious artifact. Each of the panels commemorates lives lost to the AIDS epidemic during the 1980s and ’90s,” says Positive East. “It is a public naming of the names of loved ones lost, and a memorial for the many who died and went unnamed too.

“The UK quilt is part of an international movement that sought to raise awareness of the impact of the AIDS epidemic and ensure that these lives would never be forgotten. It is both a shout of protest at the needless loss of life, and a celebration of the lives commemorated. It is a reminder that HIV is still with us and that lives are still lost. It is a call to action to do all we can to eradicate this disease completely.”

A very merry digital Christmas

Merry Christmas and thank you for a great year from all of us at Wieden+Kennedy London.

We live in an increasingly digital world. What does that mean for the future of the Christmas Tree? How does it feel to gather around a virtual tree? Could sharing a digital tree protect real ones from the dreaded chop?

Our experimental Christmas tree is streaming from twitch.tv/thelivetree. She’s live and alive, fully interactive, streaming 24/7 from her natural habitat. Not a single needle dropped.

In the spirit of celebrating trees, we have set up a donation with the charity organisation Trees For Cities to bring even more trees to life. Click here if you’d like to donate.

We wish you a merry Christmas (whether it’s digital or not).