Welcome to Optimism

FINLANDIA – Flavours

Fin & Tonic, anyone? FINLANDIA vodka is launching a global campaign to promote its Flavours range.

The campaign is set in Finland, the land of the Midnight Sun, where every summer, the sun doesn’t set for 72 days. In this magical interpretation, the sun’s light creates the ideal conditions for the natural ingredients that go into FINLANDIA vodka’s flavoured range.

The work, which includes a series of eight films and four print executions, will run across TV, social, print and digital channels until September in countries including the US, UK, Russia, Czech Republic and Canada.

The films are directed by Pete Candeland and produced by Electric Theatre Collective. The print work is produced by Wyatt-Clarke+Jones.

Arla Cravendale – The Moonicow

We’re on a hunt for The Moonicow in our latest work for Arla Cravendale.

The mockumentary takes viewers to the fictional village of Cravendale, where residents – known as Cravendalians – claim the unbelievable fresh tasting attribute of its milk comes from the mythical Moonicow.

The film is directed by Brass Eye’s Michael Cumming and features a mix of interviews, rural landscapes, newspaper clippings, photographs, folk art and vintage footage to bring the legend of The Moonicow to life. The spot is produced by Moxie with VFX by MPC and sound by String and Tins.

The campaign will run throughout August on TV, VOD and social media with support from key celebrities and food bloggers.

Loading