We’re on a hunt for The Moonicow in our latest work for Arla Cravendale.
The mockumentary takes viewers to the fictional village of Cravendale, where residents – known as Cravendalians – claim the unbelievable fresh tasting attribute of its milk comes from the mythical Moonicow.
The film is directed by Brass Eye’s Michael Cumming and features a mix of interviews, rural landscapes, newspaper clippings, photographs, folk art and vintage footage to bring the legend of The Moonicow to life. The spot is produced by Moxie with VFX by MPC and sound by String and Tins.
The campaign will run throughout August on TV, VOD and social media with support from key celebrities and food bloggers.