Nike and Wieden+Kennedy London created a series of posters designed to honour the fiercest footballers in the world, showcasing them like never before. The epic poster series turns athletes who are at the pinnacle of their game into role models.

Together with Nike we created 94 unique designs and printed them on over a million posters & stickers made from recycled materials and they were distributed across the world.

To create a deeper connection between athletes and their fans, we documented four athlete stories – France’s Amandine Henry, Sara Dabritz for Germany, Lieke Martens from the Netherlands and England’s Fran Kirby. Each of the athletes premiered the films across their own Instagram channels while Nike shared them on the @Nike IGTV channel.

Every year, the entire agency takes to the streets (and boozers) of East London for Cheryl’s Walk in memory of the incredible Cheryl Rogers, who sadly passed away in 2014.

Over the years, we have walked to raise funds for the brilliant St Joseph’s Hospice, which looked after Cheryl amazingly at the end of her life. Every penny we raise goes straight to the hospice, and we’re thrilled to say 2019 marks our best ever year. We raised £13,600 through donations, auctions and raffles. This takes our total raised up to £86,000.

We couldn’t do this without the help of hugely generous benefactors. We’d like to say a huge thanks to every person, and company, that donated their time, goods and money for a cause that is truly special to W+K London.

ROLL CALL!

750MPH, AB InBev, Ace Hotels, Boom Cycle, Brewdog, Crosstown Doughnuts, Cubbits, Cutler & Gross, Deliveroo, DF Tacos, Diptyque Paris, Ewen Spencer, F45 Training, Formula 1, Frame, Grenson East, Hoxton Hotels, Imarni Nails, Indigo Pearl, London Undercover, Martha de Lacey, Murdoch London, Ottolenghi Spitalfields , Paradise Slice, Patty and Bun, Poppies, Pulitzer Amsterdam, The FA, The Gun London, The Tate, The Workbench London, The Wright Brothers, Three, TK Maxx, Tokyo Bike, Town Hall Hotel and Worm London.