Welcome to Optimism

Cheryl’s Walk raises £21k for St Joseph’s Hospice!

Since 2014, we’ve raised much needed funds for the brilliant St Joseph’s Hospice with our annual Cheryl’s Walk, a 10km trek across east London.

This May we set ourselves what seemed like an impossible task; to collectively walk 25 million steps from our Hanbury Street office to New Zealand, Cheryl’s birth place. Every step in remembrance of our dearly missed friend and in aid of St Joseph’s Hospice, who cared so brilliantly for Cheryl.

This year’s walk wasn’t just about fundraising, it was about getting away from laptops, logging off from Zoom and taking some time outside to support our mental well-being. After a year of WFH, the importance of getting outside and enjoying nature was more relevant than ever.

We battled with unpredictable weather (mostly rain), busy working days and Covid restrictions but we did it! We collectively walked just over 27 million steps.

As well as sponsorship received from friends and family we held our annual raffle and auction, with items donated by local businesses, friends and family, our wonderful employees and clients – raising just over £21,000. Our best year to date.

Special mention goes to ECD Tony Davidson, who gallantly shaved off his silver flowing locks live on Zoom – raising a whopping £10,000.

We raise £13k on Cheryl’s Walk

Every year, the entire agency takes to the streets (and boozers) of East London for Cheryl’s Walk in memory of the incredible Cheryl Rogers, who sadly passed away in 2014.

Over the years, we have walked to raise funds for the brilliant St Joseph’s Hospice, which looked after Cheryl amazingly at the end of her life. Every penny we raise goes straight to the hospice, and we’re thrilled to say 2019 marks our best ever year. We raised £13,600 through donations, auctions and raffles. This takes our total raised up to £86,000.

We couldn’t do this without the help of hugely generous benefactors. We’d like to say a huge thanks to every person, and company, that donated their time, goods and money for a cause that is truly special to W+K London.


750MPH, AB InBev, Ace Hotels, Boom Cycle, Brewdog, Crosstown Doughnuts, Cubbits, Cutler & Gross, Deliveroo, DF Tacos, Diptyque Paris, Ewen Spencer, F45 Training, Formula 1, Frame, Grenson East, Hoxton Hotels, Imarni Nails, Indigo Pearl, London Undercover, Martha de Lacey, Murdoch London, Ottolenghi Spitalfields , Paradise Slice, Patty and Bun, Poppies, Pulitzer Amsterdam, The FA, The Gun London, The Tate, The Workbench London, The Wright Brothers, Three, TK Maxx, Tokyo Bike, Town Hall Hotel and Worm London.