This summer, Coca-Cola is launching a new campaign across Europe, created to spark memories of the magic associated with the feeling of taking that first sip.

The new campaign is led by a 60′ TVC which follows a woman enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends – all accompanied by a gigantic animated tongue.

The spot, directed by Ernest Desumbilais and produced by Iconoclast, is launching across Europe throughout summer, supported by out of home, digital experiential and PR.

This month, we played host to the sixth Forever Curious exhibition, displaying artwork created by kids from local schools (with a little help from their W+K buddies).

The Forever Curious platform has been developed over the last six years by W+K Account Director James McHoull and Creative Consultant Jodie Cariss. A series of workshops see local kids and W+K volunteers buddy up to explore creativity in an uninhibited environment. The programme aims to highlight the importance of creativity and celebrate the magic of being creative. It’s one of the things we’re most proud of at W+K London.

This year’s workshop, ‘My Creative Life’, was the final chapter of the three year programme for the Year Six group. The students from Millfields, Newport, Dawlish and St Anne’s Primary were invited into the building to view their work in all its glory.

Massive thanks to the local schools and teachers, W+K buddies and organisers, the lovely Jodie and, especially, the amazing kids who make Forever Curious what it is.