Each year, every office in the W+K global network celebrates Founder’s Day. A time where the entire agency takes a day off to spend some time together, do something bonkers and celebrate the very special place and culture that Dan and Dave created all those years ago.

This year, in a nod to our 20th birthday celebrations, we went back to 1998, where it all began. Starting in the Hanbury Street basement, with Big Breakfast playing on the screens and Britney blasting out of the speakers, teams were set and given a backpack with a cryptic clue. Armed with just a ’90s mobile and London A-Z, the teams embarked on a hunt to find the UK’s “last illegal rave”.

Via east London streets and Essex boozers, W+K London eventually descended upon the rural countryside for the final rave, complete with bumbags, neon body paint and plenty of MD 20/20. A massive thanks to the ace organisers, who pulled out all the stops to mark our 20th birthday and a special mention to all of the lovely Wiedeners who did us proud on the dancefloor.

Arla Foods UK has launched Fibre, a new range of fibre-packed yogurts, with a national multi-channel campaign.

The widespread promotional push kicked off with a 40” TV spot, which debuted during ITV1’s Britain’s Got Talent last weekend. The campaign acknowledges that it’s hard to be fussed about fibre, even though you’re probably not getting enough of it. Introducing Arla Fibre. A delicious new range of yogurts that not only taste great but are a great source of fibre too, each containing 4.7g. Nothing bland, brown or boring in sight. It’s fibre for people who can’t be fussed with fibre.

The TVC is directed by Jake Dypka and produced by Independent Films, with VFX from Time Based Arts and sound courtesy of 750mph. The campaign will also be supported by digital, social and print advertising.