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Smoooth
Smoooth

Honda – Where Different Takes You

The challenge

Create a pan-European campaign promoting Honda’s Civic.

What we did

We worked with Honda to encourage drivers to take a break from the norm in ‘Where Different Takes You’, a new pan-European campaign promoting the carmaker’s distinctive, sporty Civic.

In the UK, one of the first markets to go live, the campaign is led by a 60” film, which sees dynamic typography create an unexpected path – pushing the boundaries of a Civic driver. The film conveys the distinctive spirit of the Civic and the brand’s values, while showcasing every sleek and sporty angle of the vehicle.

Set to a slick voiceover from London rapper and artist Kojey Radical, the spot is directed by Mike Skrgatic and James Allen, who previously collaborated with Honda UK and W+K London on the award-winning Dream Makers film. ‘Where Different Takes You’ debuted in the UK on October 6 in cinemas and October 7 on TV and is supported by a national print and out-of-home campaign.

 

The effects

Check back at a later date for results.

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