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Lurpak – Smoooth

The challenge

Launch Lurpak Softest, a new soft blend butter from Arla Foods.

What we did

The UK’s number one butter brand recently launched Lurpak Softest, which we introduced with a national campaign, led by TVC Smoooth.

The stylish 40″ spot debuted during the June final of ITV1’s Britain’s Got Talent and built on the Lurpak’s reputation as the ‘Champion of Good Food’. The creative used a smooth spread to prove that with Lurpak Softest even a rushed moment can be a time to master food.

The spot was directed by Kim Gehrig (John Lewis – Man on the Moon, Sport England – This Girl Can) via Somesuch, with VFX by Time Based Arts and sound handled by Twenty Below.

The effects

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