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Gumulon
Gumulon

Honda – Hands

The challenge

To capture Honda’s 65 years of warm engineering – in just two minutes.

What we did

Our goal on Honda, as ever, was to humanise the brand and to help people to connect emotionally with their global ‘Power of Dreams’ strap line.

We devised a brand film called ‘Hands’ as a testament to the tinkering nature of the Honda R+D engineers whose curious spirit has made Honda the largest engineering company in the world.
The intricate film celebrates Honda’s spirit of innovation and its broad product portfolio, showing the hands of an engineer transforming Honda products from one to another. It includes Honda’s engineering heritage alongside their innovative future technologies.

The effects

The film launched to great acclaim and with no media buy or targeted seeding attracted over 3.5 million views in its first week. In a survey of the most viewed UK car adverts since 2010 compiled by video analytics specialist Visible Measures, Honda Hands topped the viral rankings, receiving more than 12m views online.

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