Welcome to Optimism

Arse Vase for Positive East

To raise money and awareness for Positive East, Wieden+Kennedy London’s Freddy Taylor and Paddy Treacy teamed up with artist Fredrik Andersson to create the Arse Vase – a handmade ceramic vase that’s in the shape of a cheeky little arse.  They look like this:
Supported via our Spore Fund Scheme, which helps facilitate personal creative projects, the Arse Vase comes in three different colours: pink, tan and brown. Smooth or hairy. The vase was created to raise badly needed funds for Positive East, help fight the stigma around HIV in a playful way and raise awareness about the charity and the great work they do.
Ian Montgomery of Positive East said: “The money raised from the Arse Vases will enable us to provide direct care and activities – ranging from counselling to group support – to more than 1,700 people living with HIV in east London over the next year. It will also support our HIV prevention activities and allow us to provide 1,500 free, confidential and rapid HIV tests and provide sexual health information out in the community.”
Want an Arse Vase? The first edition has sold out, but you can add yourself to the waiting list at arsevase.com.

La Bamba Boo

Wieden+Kennedy creative Christen compiled his photographic series in a book ‘La Bamba Boo’, supported with seed money from W+K London’s Spore Fund (an internal creative bursary). Over the years, Christen has been capturing people on the streets in Japan, quirky objects spotted somewhere and elsewhere, and time with friends and family; when moments of fun (La Bamba) and melancholy (Boo) live at the same time.