Welcome to Optimism

Go Roam

We’ve mashed up the animal kingdom for a brand new ATL campaign, to encourage Three’s customers to ‘Go Roam’.

We created a “giraffe-amingo” to embody Three’s Feel At Home proposition, which allows customers to use their phone in 60 destinations worldwide at no extra cost.

The 30” CGI spot opens with a nervous, wobbly baby giraffe, which is magically mashed up with the proud and confident feathers of a flamingo. The result is a creature that struts, sways and soars across the screen. The transformation is designed to portray the sense of freedom and joy that comes with being able to roam for free.

Visual effects studio, The Mill, crafted both the nervous giraffe and the giraffe/flamingo hybrid entirely in CG. The film was directed by The Perlorian Brothers through MJZ.

Dave Day and Larry Seftel, creative directors at Wieden+Kennedy London, said: “This is the first in a string of animal mash-ups we’re launching for Three, with each one representing a different feeling of being on Three – in this case, freedom.  It’s been an incredible team effort to get to our final campaign and we’re really excited by the new visual world we’ve created.”


Jude Kelly visits W+K London

This morning we were lucky enough to welcome the wonderful Jude Kelly CBE, Artistic Director at London’s Southbank Centre, which encompasses the Hayward Gallery, Royal Festival Hall, Queen Elizabeth Hall, Saison Poetry Library and the Arts Council Collection.

She spoke to us as part of our W+Ked internal speaker’s programme, where we invite luminaries to talk about subjects that spark discussion and debate in the agency.

Jude offered an inspiring insight into the curation process at the Southbank Centre, which caters for more than 25 million visitors every year. She also discussed the importance of surrounding yourself with people who make you and your work better: “the best story-telling I can do is by working with people who are not just telling my story.”

A big thanks to Jude for her time.