Welcome to Optimism

Katy Edelsten exhibits at Royal Academy

Super talented W+K creative Katy Edelsten is exhibiting her work ‘Self Portrait’ as part of The Royal Academy Summer Exhibition.

The artwork, which is on display in Galley VII until Aug 12, was selected from more than 16,000 entries by the committee, including Jock McFadyen, Anne Desmet and Barbara Rae.

‘Self Portrait’, photographed by Catrine Haland, is a clay sculpture of a pink prawn in a bath having a paper drink and a think about the state of the world. The piece has already sold out, but if you fancy seeing more of Katy’s work, head over to www.katyedelsten.com.

W+K wins MyBuilder

We’re pleased to announce that MyBuilder has appointed W+K London as its lead creative agency. We’ve been briefed to help accelerate the brand’s growth in the competitive home services category.

The online marketplace unites homeowners and tradespeople with a powerful ‘matchmaking’ system and is the UK’s fastest growing company in its category.

IAC, owners of US home services leader HomeAdvisor and dating app Tinder, took a majority stake in MyBuilder in 2017.

Glenn Orchard, CMO at MyBuilder, said: “More people than ever are turning to our service as an alternative to directories and word of mouth for finding quality tradespeople and there is plenty of room to grow. We’re looking forward to working with Wieden+Kennedy to boost awareness and consideration of MyBuilder and really put our brand on the map.”

Neil Christie, Chief Executive, W+K London, added: “MyBuilder has huge potential and for a creative business like ours, there’s nothing more appealing than a partner with strong vision and culture plus an eagerness to do things differently.”