Welcome to Optimism

Sainsbury’s says ‘thank you’

We helped Sainsbury’s create a special campaign to thank every single one of its colleagues for stepping up and helping feed the nation.

The 30″ TVC is directed by Chris Boyle and produced via Private Island and is supported by online and print advertising campaign.

Special mention goes to all of the Sainsbury’s colleagues who stepped in to star in the film!

Campaign School Reports

Not even the Coronavirus can stop the annual Campaign School Report, which scores UK agencies based on performance in 2019. We scored a very respectable seven, with Campaign noting that we had “hit our stride with Sainsbury’s” and produced stand-out work for the likes of TK Maxx, Formula 1 and Nike. Check out the write up here.