Welcome to Optimism

David Kestner – Living in Beta

We had the pleasure of welcoming David Kestner, founder of the Design Thinkers Academy, into the agency last week as part of our W+Ked speakers programme.

David has a rich history of leading design projects for industry and government and has worked in the creative sector for more than 25 years, including as a former Chief Executive of the UK Design Council and D&AD.

His talk, Living in Beta, discussed the role of design thinking in problem solving – in and out of the creative industry. We heard about the Design Council’s involvement in NHS health innovation programmes, where design played a crucial role in rethinking approaches to infection control, dignity and dementia.

Thanks to David for a genuinely enlightening and thought-provoking morning.

Honda – Dream Makers

Our new work for Honda pays tribute to the Dream Makers, showcasing the incredible craft and innovation that goes into filmmaking.

The 90″ film, created for Honda’s Channel 4 sponsorship, is a rollercoaster ride through the creative process and techniques involved in bringing dreams to life, with each scene depicting a different film genre.
Shorter idents will run alongside all films shown on Channel 4, More4, Film4 and E4 across the next 12 months. The campaign will also live beyond the Film on 4 sponsorship, running online and in cinemas.
The films are directed, produced and post-produced by Time Based Arts, marking the directorial debut of James Allen and Mike Skrgatic.