This week saw the release of Goodbye Uncanny Valley, a 15-minute video essay on the future of CGI, written and directed by the artist Alan Warburton and  designed by our very own Tom Pounder. Music was handled by Cool 3D World.

It’s 2017 and computer graphics have conquered the Uncanny Valley, that strange place where things are almost real…but not quite. After decades of innovation, we’re at the point where we can conjure just about anything with software. The battle for photoreal CGI has been won, so the question is: what happens now?

The film, funded by W+K London’s Spore Fund, has been named a Staff Pick by Vimeo and also featured on Fast Company and Adweek. Congrats to Alan and Tom and a big thanks to all those who helped along the way.