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‘Mad Intense’ New Work




Hot on the heels of last week’s Snapchat takeover by hip-hop star DJ Khaled (see photos below), we’re mad-excited about debuting our latest campaign for Stride Gum.

Launching today in the US, the trio of 15” TVCs is led by “The Strength Within” and feature The Mouth, a wild, outspoken, purple-hued character spreading the word about the Mad Intense, crunchy new selection of Stride Gum. If you tuned into Khaled’s Snapchat last week, you’ll recognise The Mouth from a custom filter that dropped on Day Two of the takeover.

Two more commercials — “Hey! Momma’s Home” and “It’s Power Team” — will follow “The Strength Within.” Fiercely fun and featuring off-the-wall characters, neon visuals and animations, the commercials capture the essence of the bold flavours consumers can expect from new Stride Gum, including Spearmint, Peppermint, LemonBerry, MeloPeach and IcyMint.

To lift a line from Khaled, “[We] like that,” and hope you do, too.

- New York, NY - 07/19/2016 - DJ Khaled chews all-new Stride Gum charged with Crunch Reactors as he lays down a track for the brand. -PICTURED: DJ Khaled -PHOTO by: Michael Simon/startraksphoto.com -MS330941 Editorial - Rights Managed Image - Please contact www.startraksphoto.com for licensing fee Startraks Photo Startraks Photo New York, NY For licensing please call 212-414-9464 or email sales@startraksphoto.com Image may not be published in any way that is or might be deemed defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification or question you may have Startraks Photo reserves the right to pursue unauthorized users of this image. If you violate our intellectual property you may be liable for actual damages, loss of income, and profits you derive from the use of this image, and where appropriate, the cost of collection and/or statutory damages.

DJ Khaled chews all-new Stride Gum charged with Crunch Reactors as he lays down a track for the brand. Photo by: Michael Simon/startraksphoto.com

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If you happened to be wandering around Oxford Circus on Sunday afternoon, you certainly couldn’t miss the massive procession of athletes, flag-bearers, drummers, Nike+ Run Club coaches and NTC Master Trainers marching shoulder-to-shoulder. The event — which officially launched the new UNLIMITED LONDON campaign for Nike — culminated at the NikeTown flagship, where distance runner Mo Farah addressed the crowd.

NikeTown itself was decked out with material from the UNLIMITED campaign, including a bold manifesto challenging people to smash their limits and barriers. The Oxford Street takeover precedes the launch of a print campaign on 4 August, so Watch This Space for more.

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