Welcome to Optimism

Arla Cravendale – The Moonicow

We’re on a hunt for The Moonicow in our latest work for Arla Cravendale.

The mockumentary takes viewers to the fictional village of Cravendale, where residents – known as Cravendalians – claim the unbelievable fresh tasting attribute of its milk comes from the mythical Moonicow.

The film is directed by Brass Eye’s Michael Cumming and features a mix of interviews, rural landscapes, newspaper clippings, photographs, folk art and vintage footage to bring the legend of The Moonicow to life. The spot is produced by Moxie with VFX by MPC and sound by String and Tins.

The campaign will run throughout August on TV, VOD and social media with support from key celebrities and food bloggers.

Sainsbury’s Table Squish

The British summertime is notorious for its unreliable weather, yet we need only the slightest ray of sunshine to inspire us to invite all our friends round for a meal shared in the fresh air.
A table full of food for all the family and friends means little space for all those extra delicious bits. Table Squish celebrates that moment of pandemonium trying to fit all the plates on the table through the lens of Tetris, everyone’s favourite ’90s throwback.
The 30″ TVC is accompanied by print and DOOH, which are out around the UK from today.
The film was directed by Tubby Brother, post by Time Based Arts with sound by Wave.

Loading