Welcome to Optimism

You’re not a cook until you cook

Introducing our new campaign for Lurpak.

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Rooted in the cultural insight that UK consumers are cooking less despite consuming more food media than ever before, Lurpak ‘Game On, Cooks’ campaign tackles this ‘cooking paradox’ by rousing audiences to turn their screens off and ovens on, demonstrating in true Lurpak fashion that consuming food culture is a poor substitute for the visceral experience of cooking.

The ‘Game On, Cooks’ TV ad is part of a multi-million-pound marketing campaign that also features shopper, press, digital and PR.

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Celebrating Double Gold

Our latest work for Nike celebrates British athlete Mo Farah, with a large in-store installation featuring the running shoes that the Olympian uses, and that took him from winning two golds at the London 2012 Olympics to the two won at Rio 2016.

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To celebrate the athlete’s renowned discipline and dedication, an inspirational manifesto alluding to Farah’s intensive training methods and personal sacrifices is also housed in the large, wall-like case.

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The piece has been on show in Niketown London at Oxford Circus, before being gifted to the British Athletics Federation to find a permanent home.

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