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Nike takes over Oxford Circus

Following the launch of Unlimited London a few weeks back, the next phase of our new Nike campaign kicked into gear with OOH and print media going live across the city.
Nike take over
Highlights included a takeover of Oxford Circus, with Nike athletes decorating the tunnels and escalators of the station, as well as digital outdoor ads on Oxford street – owning the gateway to Nike Town.
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The King’s Cross tunnel was also taken over by the Unlimited athletes, guiding people to the newly opened Nike Central King’s Cross store.

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The first in a series of print ads also went live, with cover wraps in Timeout and the Evening Standard. More print and digital executions will go live this week.

New work from W+K worldwide

As we enjoy another sunny day in London, we thought we’d spread some love by sharing a whole host of fresh work from our friends in the W+K network.

Sit back, turn the volume up and enjoy a plethora of current work from the W+K worldwide.

Nike ‘Unlimited Future’ – watch actor Bobby Cannavale deliver a rousing inspirational message to the infant versions of Nike athletes.

And also new in the Nike Unlimited campaign, here are a couple more spots. ‘Unlimited You’, because life isn’t about finding your limits. It’s about realising you have none.

And ‘Unlimited Courage’ features transgender athlete Chris Mosier.

Samsung ‘Busy, Busy, Busy’. Follow Christoph Waltz’s journey as he questions the American work ethic, portrayed via a variety of characters including Abraham Lincoln.

Powerade ‘The Corner’. Every journey has a beginning and for every athlete who competes in the Olympic Games, their journey starts in the same place, their hometown. Each athlete is just a kid from somewhere, full of dreams and potential.

But wait, there’s more. While we’re sharing the love, we have to mention W+K Delhi’s first work for Nike. They created a music video called ‘Da Da Ding’. It celebrates the spirit of women playing sports in India and aims to trigger a movement by inspiring a new generation of women to participate in sports and change people’s perceptions on the subject.