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Nike – Smile

As Mo Farah steps onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film Smile celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career…and unbeatable smile.
Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles the unseen gruelling journey and mental strength behind his smiley persona. Smile gives viewers an unprecedented insight of Mo’s journey and toughest training moments, set against the backdrop of London where Mo grew up.
A powerful tribute from London-born spoken word artist George the Poet captures the human truth we all recognise; that behind every smile, there is a story that is never as easy as it seems.
Smile is directed by Mark Zibert and produced by Rogue films.

Go Binge tops YouTube most watched list

The chilled dolph-a-sloth, created for Three UK’s Go Binge offering, has found itself at the top of YouTube’s most watched ads list for July.

At the time of writing, the second of our animal mash-ups for Three, following May’s giraffe-a-mingo, has clocked up almost 4.3 million views on the mobile provider’s YouTube channel since launching last month.

You can watch the film here and read more about YouTube’s most watched ads at Marketing Week.