Welcome to Optimism

The Kennedys coin Wiedenisms

Wieden+Kennedy is built on the hard-earned wisdom of Wiedenisms: aphorisms that help us focus our work as well as how we show up in the world.

We briefed The Kennedys, our creative incubator programme, to write and design their own Kennedyisms – mantras to help guide them through the five month creative crash course at W+K London. Here are the results.

MyBuilder brings houses to life in biggest ever campaign

Find-a-tradesperson service MyBuilder is bringing houses to life to sing a rousing rendition of Tom Jones’ Delilah in its biggest ever brand campaign.

The brand drive is spearheaded by TV spot ‘If Homes Could Talk’, which sees the catchy hit reworked into a passionate tribute to the service and its tradespeople.

The new campaign centres around the truth that the best tradespeople take pride in a job done right and that they don’t just work for the client, they work for the good of the house, too. That led to the creative idea that if homes could talk, they would recommend MyBuilder.

The ad features houses, switches and even a sink singing about where to find good, available tradespeople to the tune of the song made famous by Jones in the ‘60s.

The 40-second spot was directed by Noah Harris (Gorillaz, Sainsbury’s, WWF) who used traditional puppeteering and animation techniques.