Welcome to Optimism

Jacqui Kelly’s 20th anniversary celebratory cake

We welcomed the wonderful Jacqui Kelly to our Hanbury St window to create the mother of all cakes as part of our 20th anniversary celebrations.

Jacqui, the founder of Totally Sugar, a London-based sugar studio specialising in
bespoke edible art, is something of a cake master. She holds the Guinness World Record for biggest cake (a massive 10m x 12m) and has a client-list which includes Harrods and HRH Queen Elizabeth II.

We briefed Jacqui to create a mammoth celebratory cake, paying homage to Wieden+Kennedy London’s most famous work. In just a few short days, the confectionary queen whipped up a sprawling sponge, topped with nods to our wonderful clients, past and present. From Three’s moonwalking pony, to Nike’s St Wayne Rooney, and Honda’s perfume bottle to TK Maxx’s snow-spraying bazookas, the cake was a true trip down memory lane.

Our MD Helen did the honours, by cutting the cake and sharing it with the agency. Massive thanks to the talented Jacqui, who we loved having in the agency for a very special occasion.



W+K London wins IPA CPD Gold

Yesterday we descended upon London Bankside’s Hilton to proudly accept the IPA Continuous Professional Development (CPD) Gold Accreditation.

This is the third year in a row we’ve picked up the accolade which, according to the IPA, is awarded to agencies which “demonstrate that CPD lies at the heart of their business, building a strong learning culture, in support of real business objectives and the development of their employees professionally and personally”.

A special thanks to Lead HR Manager Amy Dunlop for pulling the successful submission together.