Welcome to Optimism

Campaign toasts W+K’s stellar year

We’re pleased to report that W+K London made something of a splash in Campaign’s end of year issue.

In the top 15 films of the year, our work placed #1 (Nike – Nothing Beats a Londoner), #4 (Three – Phones Are Good) and #8 (Sainsbury’s – The Big Night). The Sainsbury’s work was also named Pick of the Month and the omnipresent Plug Boy got a special mention.

Our ECDs, Tony Davidson and Iain Tait, were named #2 in the top UK creatives list, with Campaign opining: “Tait and Davidson aren’t ones for industry posturing, letting their department’s work speak for itself – and did it ever in 2018. Wieden+Kennedy London was responsible for the most acclaimed ad of the year, Nike’s Nothing beats a Londoner. The pair could have rested on their laurels, but there was great work to come from Three, Honda and TK Maxx.”

Finally, creatives Tom Bender and Tom Corcoran were interviewed by Campaign’s Brittaney Kiefer on their stellar year, which included award-winning work for Nike and Three. Check out their interview here.

Big thanks to Campaign for the recognition and an ever bigger shout out to our amazing team and clients who helped us enjoy a very special year.

Bakita Kasadha visits W+K to mark World AIDS Day

To mark the 30th anniversary of World AIDS Day, we welcomed poet, speaker and trainer Bakita Kasadha into the agency to challenge static perceptions and assumptions around being HIV+.

Bakita, who has performed poetry and delivered talks internationally, including at TEDxCoventGarden and the Houses of Parliament, spoke to W+K about the challenges and stigma of living with HIV and how the rapid advancement of medication has changed the landscape for those affected.

It was a real privilege to hear Bakita speak with candour, intelligence and humour on a potentially tough topic – big thanks to her and the W+Ked team for organising.