Welcome to Optimism

Babbel’s Alexi returns with more Alien Problems

Alexi, the hapless extraterrestrial trying to learn the language of his new planet, is back in a new spot for Babbel.

After arriving on planet Earth, Alexi turns to Babble to help him navigate his unfamiliar surrounding – and crack pineapple-based jokes at dinner parties. The spot is directed by Jake Dypka via Independent Films.

Iain Tait on his ‘wonky’ path to creativity

W+K London ECD Iain Tait sat down with Creative Review to discuss his introduction to the tech and creative industries, which he describes as “meandering at best, downright wonky at worst”.

The interview spans his brief foray into engineering, being the go-to creator of Edinburgh-centric websites and how he fulfilled his ambition of working “in the Internet”.

“I’m grateful for my mixed-up journey,” says Iain. “I didn’t really know what I loved. So I improvised. I stumbled around doing lots of different jobs on my way (I’ve tried my hand at being a bad account manager, a low-rent strategist, a disorganised producer, a cack-handed designer, and a really terrible programmer) – I learned something through each of those mistakes.”

Check out the interview here.