Welcome to Optimism

Nike posters get pride of place in London installation

To celebrate the launch of our World Cup poster project for Nike , which honours the fiercest footballers in the world, we created a public-facing installation on the streets of East London.

Based in W+K London’s window exhibition space and running for the duration of the World Cup, the Nike team dreamed up the nation’s most inspirational girl’s bedroom, proudly plastered wall-to-wall with all 94 designs from Nike’s poster and sticker series.

In the spirit of the project, passers-by are encouraged to take posters and stickers to share with girls, to inspire a new generation of athletes.

Visit the window and pick up your free posters at 16 Hanbury St, E1 6QR until July 7.

Loading