Welcome to Optimism

We Race As One with F1

For the launch of the 2020 Formula 1 season, we have created a film which dives into the F1 drivers’ common mindset of pushing everything to the limit. The exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess. This shared identity is at the heart of Formula 1, and ties in with the wider ‘We Race As One’ initiative that has been launched for the upcoming season.

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