Welcome to Optimism

Cheryl’s Walk raises £10k for St Joseph’s

Last month saw the agency embark on our annual Cheryl’s Walk, a 10km trek (via the odd east London boozer) in remembrance of the lovely Cheryl Rogers.

The walk and auction raise much needed funds for the wonderful St Joseph’s Hospice which supports people in east and north east London with serious, life-limiting conditions. This year we raised a fantastic £10,000, bringing our total raised for St Joseph’s to date to a whopping £70,000.

A huge thanks to everyone who donated money, time and goods to a truly worthy cause – we couldn’t do it without you. Big shout-out to organiser extraordinaire Dee Fenning who worked tirelessly to make the event such a big success.

HUGE roll call of all of the companies and businesses which lent their help: The Ace HotelTown Hall HotelHoxton HotelFrameBlixenUniversal MusicKastner and OvensGuys and Dolls ParlourThree, Tokyo Bikes, Grenson, Lord’s Cricket Club, Pulitzer Hotel, Poppies, The Tate, DF Mexico, Ottolenghi, Angela Flanders Perfumer, Sanderson Hotel, Courthouse Hotel, Flowers For You, OCO Sunglasses, Androuet, Pizza East, Blanchette, Wright Brothers, Paradise Slice, Barber Barber, Absolute Vintage, Illamasqua, Boom Cycle, Nike, The Workbench London, Ninja Tune, Warp, Kobalt, Warner, Pitch & Sync, 3rd Rail Print Space, Trade Made, Tottenham Textiles, ILOVEDUST, Libreria, The Art of Ping Pong, Jake’s Condiments and Jams, Angry Panda Fitness, Psycle, Comfort Station, Costa Coffee, Patty & Bun and London Undercover

Want to chip in? You can still donate here.

WIRED’s Andrew Diprose visits W+K

W+Ked, our internal training programme designed to inspire, excite and challenge the team, kicked off with a bang last week as we welcomed Andrew Diprose, Group Creative Director at Condé Nast’s WIRED magazine.

Andrew has worked with the crème de la crème of the publishing world, including GQ, Elle, Esquire, i-D, Tatler and Smash Hits. He popped into the agency to talk about 20 years of seismic change in the publishing industry, including the past and future challenges of print and digital media. He also gave insight into some of his most iconic covers, including WIRED’s Stephen Hawking splash, below.

A fascinating talk from one of the industry’s most illustrious talents – the challenge is on for W+Ked  to follow that up with next’s month’s guest.