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National Trust appoints W+K London

We’re thrilled to announce we’ve been appointed by leading conservation charity National Trust to develop a creative platform that will build over the coming years.

Mark Scott, Brand and Marketing Director, National Trust, commented: “We’re excited to have Wieden+Kennedy on-board as we head into an important anniversary year for the National Trust. We were really impressed with Wieden+Kennedy’s understanding of our organisation and ambitions, and believe the strategic and creative thinking will really help us evolve our brand platform and create real impact.”

Iain Tait, W+K London’s Executive Creative Director, added: “Sometimes when you’re pitching for a new client, you fall in love with them, and their mission. This was one of those moments. So we were over the moon when they picked us. We want everyone to know about the great work the National Trust does – and to enjoy the incredible spaces and places they protect for all of us.”

We can’t wait to get started.

Nicholas sweeps up for Sainsbury’s

Sainsbury’s has unveiled its new Christmas advert, a Dickensian epic which reveals the rumoured story behind one of Lapland’s most famous residents.

The film, which opens around the first ever Sainsbury’s store back in 1869, forms part of the brand’s 150th birthday celebrations, with ‘Helping make Christmas, Christmas since 1869’ sitting at the heart of the campaign.

Packed with Easter eggs, including a well-hidden return of last year’s breakout star Plug Boy, the film was directed by Ninian Doff and produced by Pulse.

The campaign was launched with a special Metro cover wrap.