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Kahlua Hijacks St Patrick’s Day Swapping Stouts for Espresso Martinis

During St Patrick’s Day 2024, Kahlúa took over the holiday and urged celebrants to rethink their stout order and switch to its own black and creamy drink—the Espresso Martini. From a bold digital out-of-home outside of Irish bars and ‘Incognito Espresso Martini Mini Pint’ glasses to a cheeky film directed by Michael Lennox, we provided a fresh twist on the stout-heavy celebrations.

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