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Ford’s BlueCruise Technology Puts a Spotlight on Accessibility In An Unexpected Musical Way

Tapping into the popular social media trend of Deaf creators doing British Sign language covers of popular songs online, Ford partnered with the British Deaf Association, UK’s leading membership organisation and registered charity for Deaf people, to celebrate BSL covers of popular songs, starting with Express Yourself by English musician Labrinth. Developed and produced in collaboration with W+K London’s social-first creative studio, Bodega, and in-house production studio, Wrack, the work highlights the importance of BSL and promotes accessibility and inclusion for the Deaf community.

Read more about it via Adweek.

 

 

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