Escape (The Piña Colada Song)

Malibu – Escape (The Piña Colada Song)

The challenge

Create a music video celebrating the start of summer with Piña Coladas.

What we did

To celebrate the beginning of summer, we reimagined the classic karaoke number ‘Escape (The Piña Colada Song) with pop music and social media sensation, Jax, to introduce summer as a state of mind. 

Cementing Mailbu’s status as the go-to brand for Piña Coladas, this collaboration with Jax re-captures the 1979 classic’s summer spirit, originally made by Rupert Holmes, while reimagining the song for a modern audience. Directed by the acclaimed Drew Kirsch, the music video blends ‘70s and ‘80s nostalgia against the backdrop of a Piña Colada-themed- themed celebration, embodying the essence of what it means to Escape

It encourages audiences to embrace the summer mindset of carefree fun, sunny optimism and doing what you truly love. Complete with synchronized swimmers, vibrant fashion, celebrity cameos and guests embodying Malibu’s signature free-spirited attitude, the bright and colorful aesthetic creates a space to unplug and live in the moment. 

Also tapping into fashion, Malibu teamed up with resort wear brand Kenny Flowers and dropped a limited-edition Escape-wear Collection on National Piña Colada Day (July 10).

The effects

Check back later for results.

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