Lurpak is launching a sumptuously shot, epic brand campaign to encourage people across the globe to take up their spatulas and cook good food from scratch.

Further cementing Lurpak’s reputation as the Champion of Good Food, the campaign reminds us that every moment in the kitchen is an opportunity to make a difference, and a cooks’ impact on the world can be greater than we think – ‘Where There Are Cooks, There Is Hope’.

Building on the brand’s iconic visual style, the marketing drive is led by a playful 60 second TVC, directed by Kim Gehrig who has previously created award-winning films including Viva La Vulva for Libresse, Nike’s Dream Crazier and This Girl Can for Sport England.

Featuring a masterful voiceover from Lurpak’s new ‘Food God’ Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food.

The film will run across markets including the UK, Australia, Greece and Scandinavia, and is supported by print, digital and social advertising.

We’ve teamed up with The Climate Coalition, the UK’s largest group of people dedicated to action against climate change, to create an Instagram filter and a special film to help people decide what to do about the climate crisis.

TV stars Katya Jones, Steve Backshall and Michaela Strachan, singer Jack Savoretti and style icons Edie Campbell and Arizona Muse are joined by influencers, gardeners, surfers and schoolchildren in a film designed to inspire people to take a pledge and show the world what they are doing to help tackle climate change.

From planting trees to cycling to work, eating seasonally or taking a no- fly holiday, if enough of us show we care, we can make our voices heard by the people who have the power to make the big changes. The film also previews a unique Instagram filter which allows users to select a pledge and post it on their Insta feed.

Watch the Instagram film below and check out the filter here.