Lurpak is launching a sumptuously shot, epic brand campaign to encourage people across the globe to take up their spatulas and cook good food from scratch.

Further cementing Lurpak’s reputation as the Champion of Good Food, the campaign reminds us that every moment in the kitchen is an opportunity to make a difference, and a cooks’ impact on the world can be greater than we think – ‘Where There Are Cooks, There Is Hope’.

Building on the brand’s iconic visual style, the marketing drive is led by a playful 60 second TVC, directed by Kim Gehrig who has previously created award-winning films including Viva La Vulva for Libresse, Nike’s Dream Crazier and This Girl Can for Sport England.

Featuring a masterful voiceover from Lurpak’s new ‘Food God’ Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food.

The film will run across markets including the UK, Australia, Greece and Scandinavia, and is supported by print, digital and social advertising.