Welcome to Optimism

Lurpak wins at APG Awards

We’ve been proud partners with Lurpak since 2007, and the relationship is still hitting new heights – resulting in an APG Creative Strategy Award win for our most recent work.

Where There Are Cooks, There Is Hope encouraged people across the globe to take up their spatulas and cook good food from scratch. And the work worked with Lurpak enjoying its best year on record. UK volume sales grew 16.8% and value sales 14.4% YoY. Global volume topped 100,000 tonnes for the first time, more than 65% of which came from the UK.

Take a look a the case study at Warc and check out the lead film below.

Coca-Cola brand platform gets a Hug

Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform in five years.

The ‘Real Magic’ platform includes a new design identity for the Coke Trademark, anchored by a fresh expression of the Coca-Cola logo. We conceptualised the ‘Hug’ logo, inspired by iconic Coca-Cola packages wrapped with the signature trademark. We created an extensive Logo Design Strategy, Principles and Inspiration Toolkit to be taken by Coca-Cola’s agencies across the globe to help guide how they approach design and campaign work.

KnownUnknown, a global network of independent talent, crafted the visual identity, including photography, animations and illustrations.

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