We’re pitching for Ikea in the UK. (Against BBH, Mother and BMB.) Visited their offices, which are above the Brent Cross store.
Ben and Sam sign in:
David and Sam outside the store.
Ikea is a fascinating company and the brief for this pitch is a very interesting one. Pluys, we get the opportunity to play in the magic forest of Smaland.
While the builders work on our rooftop extension we’re using the hoarding on the front of our building to display specially commissioned artworks. The current one is by Sim Marriott. Born in 1971 (along with Nike and Costa coffee) Sim has always drawn. He produced his first freelance work back in 1990. In the same way that Willem De Kooning used to express himself by slapping a bit of paint around on a canvass, Sim expresses his often dark sense of humour through his trusty Wacom tablet. He’s worked for a broad range of international clients, and is currently working alongside director Sylvain Chomet, making TV commercials for Kwik-Fit.
Sim’s view on the hoarding brief :
"It was lovely to have such an open brief for a change, where I could really have a bit of fun and get ‘virtually’ messy! It’s also nice to be working on such a large scale too". Sim Marriott
Sim is represented by jelly, a Creative studio that merges the boundaries between the two disciplines of illustration and motion. Launched in 2006 and designed to fit any mould, jelly provides a bespoke service offering finished illustration and moving image across all platforms and media.
If you are not familiar with jelly’s work, take a moment to look at the site
