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Supermarket Sarah launches shoppable window

We’ve teamed up with Supermarket Sarah and The Clothes Club to launch an interactive shoppable window to raise funds for the lovely folks at St Joseph’s Hospice.

Supermarket Sarah, who has created shoppable windows for the likes of Selfridges, John Lewis, Monki and Topshop, has unveiled a specially curated window, featuring public donations, items sourced from second hand vintage shops and pieces from The Clothes Club clothes swap, which took place in our agency basement last week.

Everything featured in the window is available to buy from www.supermarketsarah.com, where shoppers will also be able to find out more about the stories behind the items. All proceeds will go to the wonderful St Joseph’s Hospice, which cares for and supports people with serious illnesses.

 

Three introduces the Puggerfly

Our latest campaign for Three sees the Puggerfly take flight across the UK in an integrated campaign promoting the mobile operator’s exciting new partnership with Snapchat. The visual messaging app is now included in Three’s Go Binge offering, allowing  all Three customers to Snap, chat and share to their heart’s content without using any of their data allowance.

The ad, created with The Mill introduces a new animal sensation – Puggerfly, half pug, half butterfly – which is also the focal point of several ground-breaking experiences created in partnership with Snapchat.

Puggerfly – the world’s first Snapchat augmented reality pet – will star in seven consecutive daily Lenses. The social platform’s 12 million daily active users in the UK will be able to interact with the digital pup, following its story as it transforms from Puppyfly to fully-fledged Puggerfly during the course of a week. Snapchatters will be able to experience feeding their pet bones, clearing up its rainbow poo and even watch it twerk as part of the various creative lenses.

A 30″ TV spot is supported by print, digital and extensive OOH advertising, making the Puggerfly unmissable this spring.

 

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