Our latest campaign for Three sees the Puggerfly take flight across the UK in an integrated campaign promoting the mobile operator’s exciting new partnership with Snapchat. The visual messaging app is now included in Three’s Go Binge offering, allowing  all Three customers to Snap, chat and share to their heart’s content without using any of their data allowance.

The ad, created with The Mill introduces a new animal sensation – Puggerfly, half pug, half butterfly – which is also the focal point of several ground-breaking experiences created in partnership with Snapchat.

Puggerfly – the world’s first Snapchat augmented reality pet – will star in seven consecutive daily Lenses. The social platform’s 12 million daily active users in the UK will be able to interact with the digital pup, following its story as it transforms from Puppyfly to fully-fledged Puggerfly during the course of a week. Snapchatters will be able to experience feeding their pet bones, clearing up its rainbow poo and even watch it twerk as part of the various creative lenses.

A 30″ TV spot is supported by print, digital and extensive OOH advertising, making the Puggerfly unmissable this spring.

​Meet Alexi, Babbel’s interplanetary protagonist who unifies all language learners and embodies the universal feeling of alienation when in a different country (or solar system), with no knowledge of the native tongue. Alexi is introduced via a 2-minute film, which will play out on social media, supported by two 30″ TVCs.

The campaign, directed by David Shane through O Positive, unfolds with Alexi rolling between multiple, close encounters of the awkward kind – from unsuccessfully asking for directions, to being locked out of a hotel room. After downloading the Babbel app, however, Alexi is finally equipped with the tools to converse, swiftly making friends, confidently cracking jokes, and feeling ever more at home in a world where he first felt entirely alien.