Sainsbury’s has premiered its new festive spot, The Big Night, directed by The Greatest Showman’s Michael Gracey.

The school Christmas show set-up follows a young girl nervously stepping on stage before stunning the audience, including her emotional mum, with a stellar rendition of the New Radicals’ classic nineties song, You Get What You Give. The star is supported by a cast of children playing a host of weird and wonderful Christmas characters, from a nativity camel to baubles and presents and even a set of fairy lights – including the plug.

Laura Boothby, Head of Broadcast Marketing at Sainsbury’s, said of the campaign: “This year, we have set out to create an advert that captures the passion, emotion and excitement of the festive season, in a setting that’s familiar to us all – no matter how old we are.

“Customers tell us that what matters most to them at Christmas is spending time together with family and friends and making it truly special for them – and that’s what giving all you’ve got is about.

“We’re honoured to have worked with Michael Gracey and his team this year’s advert. Michael’s credentials from The Greatest Showman and his track record for putting on a real spectacle meant that he was the perfect fit to help us bring the idea to life and encourage the cast to give all they’ve got on stage.”

The film forms part of the brand’s large-scale ‘We give all we’ve got for the ones we love’ Christmas marketing campaign, supported by  radio, print, digital, social and OOH advertising planned around the same message.

As mobile phones are seemingly getting a hard time, Three UK is taking on the cynics and bringing some balance to the debate with its new brand campaign Phones Are Good.

We help Three tackle the topical debate that ‘phones are bad’ by reimagining pivotal moments in history if phones had been available – from starving cavemen ordering Deliveroo, to Henry VIII’s wives avoiding execution thanks to Tinder.

The time-travelling film, directed by Ian Pons Jewell, was launched today on Three’s Twitter, before appearing across social channels, digital, TV and cinema.

Our design team worked on press and out of home creative which will start appearing nationwide this week – check it out below.