This summer, Coca-Cola is launching a new campaign across Europe, created to spark memories of the magic associated with the feeling of taking that first sip.

The new campaign is led by a 60′ TVC which follows a woman enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends – all accompanied by a gigantic animated tongue.

The spot, directed by Ernest Desumbilais and produced by Iconoclast, is launching across Europe throughout summer, supported by out of home, digital experiential and PR.

Nike and Wieden+Kennedy London created a series of posters designed to honour the fiercest footballers in the world, showcasing them like never before. The epic poster series turns athletes who are at the pinnacle of their game into role models.

Together with Nike we created 94 unique designs and printed them on over a million posters & stickers made from recycled materials and they were distributed across the world.

To create a deeper connection between athletes and their fans, we documented four athlete stories – France’s Amandine Henry, Sara Dabritz for Germany, Lieke Martens from the Netherlands and England’s Fran Kirby. Each of the athletes premiered the films across their own Instagram channels while Nike shared them on the @Nike IGTV channel.