Nike is making kids’ imaginary sports official.

OFFICIAL! Boxing but with bums. Laser lair in your hallway. Dodgeball with socks, but TURBO. Just some of the submissions so far.

The campaign continued in Niketown London with an imaginary sports installation. Featuring visuals of the latest sports, flags, posters, uniforms, a real life Turbo Sock Dodge arena, and a submission station letting kids submit their own sports for Nike to make for real.

Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform in five years.

The ‘Real Magic’ platform includes a new design identity for the Coke Trademark, anchored by a fresh expression of the Coca-Cola logo. We conceptualised the ‘Hug’ logo, inspired by iconic Coca-Cola packages wrapped with the signature trademark. We created an extensive Logo Design Strategy, Principles and Inspiration Toolkit to be taken by Coca-Cola’s agencies across the globe to help guide how they approach design and campaign work.

KnownUnknown, a global network of independent talent, crafted the visual identity, including photography, animations and illustrations.