Nike is making kids’ imaginary sports official.

OFFICIAL! Boxing but with bums. Laser lair in your hallway. Dodgeball with socks, but TURBO. Just some of the submissions so far.

The campaign continued in Niketown London with an imaginary sports installation. Featuring visuals of the latest sports, flags, posters, uniforms, a real life Turbo Sock Dodge arena, and a submission station letting kids submit their own sports for Nike to make for real.