Heinz unveiled a new masterbrand campaign that celebrates Britain’s favourite food pairings, with new taste-focused creative that plays to the
brand’s 150-year legacy. In a clever twist on its famous ‘It Has to Be Heinz’ tagline, each mouthwatering creative also replaces ‘Heinz’ with the food that completes the pairing – Chips, Toast, Fries, or Bread.

Read more about it in Little Black Book.

Ford’s “Mischief Rewired” campaign premiered on Boxing Day 2024, disrupting modern ad breaks with vintage ads from the Ford Capri archives – rewired with a bolt of modern mischief. Each film starts with a vintage Capri ad, only to see the classic vehicle dramatically transform into the all-new electric model.

Read more about it via Ad Age.