W+K London

October 20, 2017

Goodbye Uncanny Valley explores the future of CGI

Spore Fund

This week saw the release of Goodbye Uncanny Valley, a 15-minute video essay on the future of CGI, written and directed by the artist Alan Warburton and designed by our very own Tom Pounder. Music was handled by Cool 3D World.

It’s 2017 and computer graphics have conquered the Uncanny Valley, that strange place where things are almost real…but not quite. After decades of innovation, we’re at the point where we can conjure just about anything with software. The battle for photoreal CGI has been won, so the question is: what happens now?

The film, funded by W+K London’s Spore Fund, has been named a Staff Pick by Vimeo and also featured on Fast Company and Adweek. Congrats to Alan and Tom and a big thanks to all those who helped along the way.

July 10, 2017

Arse Vase for Positive East

To raise money and awareness for Positive East, Wieden+Kennedy London’s Freddy Taylor and Paddy Treacy teamed up with artist Fredrik Andersson to create the Arse Vase – a handmade ceramic vase that’s in the shape of a cheeky little arse. They look like this:

Supported via our Spore Fund Scheme, which helps facilitate personal creative projects, the Arse Vase comes in three different colours: pink, tan and brown. Smooth or hairy. The vase was created to raise badly needed funds for Positive East, help fight the stigma around HIV in a playful way and raise awareness about the charity and the great work they do.

Ian Montgomery of Positive East said: “The money raised from the Arse Vases will enable us to provide direct care and activities – ranging from counselling to group support – to more than 1,700 people living with HIV in east London over the next year. It will also support our HIV prevention activities and allow us to provide 1,500 free, confidential and rapid HIV tests and provide sexual health information out in the community.”

Want an Arse Vase? The first edition has sold out, but you can add yourself to the waiting list at arsevase.com.